Kristen Hogentogler


about me.


Good design is a silent ambassador for your brand.

I am a forward-thinking multidisciplinary marketing director, designer and strategist whose work is dedicated to the creation and upholding of modern, contemporary aesthetic. I rely on concept to fuel the integrity of design and appropriate ideas and simple forms into a cohesive entity. Design should never transcend concept, but rather couple it.

My strongest influences are conversations with others as well as the dichotomy of man vs design and the role it plays in man's life. A concept must be simple, and the tangible matter must be designed extraordinarily to fit the ordinary.

Services range from ideation, concept development, creative thinking to execution/roll-out, copywriting, brand strategy, positioning, maintenance, vision and purpose. My areas include but are not limited to digital, print, nontraditional and experiential. 

I studied at and graduated from Ringling College of Art and Design in Sarasota, FL where I majored in Advertising Design, specializing as an Art Director. During the day, I help make culture better. In the evening, I fancy myself a conscious-eating master chef, digital nomad and avid runner.

Résumé available upon request.



Sarasota, Florida

(239) 849-7471


Areas of Practice

Design and cONCEPT ideation

Good design is good business. Sure, it doesn't save the world, but it simplifies complications. It's where science and art break even. Practice safe design- always use a concept.



Things are not always so #000000 and #FFFFFF. Sometimes, you need someone else's mojo to help push you to the next level. Hiring a professional sounds expensive until you've hired an amateur.

SOcial media marketing

Let's be honest... 95% of people take care of their social media pages better than they take care of their own hygiene. Why not target them where they spend most of their time?



As a brand, you cannot be everything to everyone. If you decide to go north, you cannot go south at the same time. Strategy is a pattern in a stream of decisions and it must be a part of every well-informed business decision.


Products are made in a factory. Brands are made in the mind. Branding is what people say about you when you leave the room. It's not just a logo, a website or a business card. It's an experience.



Marketing is no longer about the stuff you make but the stories you tell. When you give your audience a call to action, where will they go? A website is the best tool to have in place if you want to stay relevant.

We should use another font- something more fun like Comic Sans
— Said no one ever


Enough small talk.

contact me, hire me or tell me your secrets.

Have your people contact my people and we can make magic happen.

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